How to Create a Facebook Ad Account the Right Way (Step-by-Step)
Creating a Facebook Ad Account might look simple, but doing it the right way is what actually protects you from restrictions, verification loops, and sudden bans. Many advertisers fail because they rush the setup, skip essential trust-building steps, or ignore Meta’s compliance requirements.
Whether you're a beginner or setting up an ad account for a client, this guide explains the proper process—clear, safe, and optimized.
How to Create a Facebook Ad Account?
1. Start With a Clean Personal Profile
Before creating any ad account, Facebook checks the trust level of the personal profile handling it.
Make sure your profile meets these basic requirements:
Use your real name and real photo
Add your phone number and email
Enable two-factor authentication
Add at least 20–30 friends (not random/spam accounts)
Engage normally for a few days (likes, comments, scrolling)
Never create ads from a newly made or fake profile. These get flagged almost instantly.
2. Create or Access Business Manager (Meta Business Suite)
You can’t properly run ads without Business Manager because it’s the central hub for assets.
Steps:
Go to business.facebook.com
Click Create Account
Enter:
Business name
Your name
Business email
Verify your email
This creates your Business Manager (BM).
Tip: Your business email builds more trust than a Gmail account.
3. Add Your Facebook Page to the Business Manager
Meta wants your Page to be attached to a verified business structure.
Add your Page:
Open Business Settings
Click Pages
Choose:
Add a Page (if you own it), or
Request Access (if the client owns it), or
Create a New Page
Make sure your Page looks real:
Profile photo
Cover photo
About section filled
Minimum 3–5 posts
A “blank” Page creates immediate suspicion.
4. Add a Verified Payment Method
Facebook will not trust your account until a real payment method is added.
Recommended:
Debit or credit card from your bank
PayPal (if your region supports it)
Avoid:
Prepaid cards
Virtual cards
Cards that have failed in the past
Add payments:
Go to Payment Settings
Add your card
Set it as primary
This step instantly increases account trust.
5. Create Your Facebook Ad Account (The Right Way)
Now your Business Manager is ready for the actual ad account creation.
Steps:
Open Business Settings
Go to Ad Accounts
Click Add → Create a New Ad Account
Set:
Ad account name
Time zone
Currency
Currency cannot be changed later. Choose wisely.
Once created, assign:
Yourself as Admin
Team members with appropriate access
6. Connect Your Payment Method to the Ad Account
Creating an ad account isn’t enough—you must connect billing:
Open the new ad account
Go to Payment Settings
Link the payment method you added earlier
Set the billing threshold or automatic payments
This avoids “Payment Not Processed” errors, which commonly trigger restrictions.
7. Install Your Facebook Pixel (Very Important)
Pixel data protects your ad account by improving optimization and lowering ad rejections.
Create Pixel:
Go to Data Sources → Pixels
Click Add Pixel
Enter website name
Connect your website using:
Meta Pixel code
Partner integration (Shopify, WordPress, Wix, etc.)
A Pixel with real traffic adds credibility and reduces risk.
8. Verify Your Domain
Domain verification is one of the strongest trust-building steps.
Steps:
Go to Brand Safety → Domains
Add your domain
Choose verification method:
DNS
HTML file
Meta-tag
Refresh until verified
This protects your brand and helps avoid “Ads may be restricted” errors.
9. Warm Up Your Account Before Running Ads
New ad accounts must be warmed up to build trust.
24–48 Hour Warm-Up:
Boost 1–2 small posts ($5–$10/day)
Run a simple engagement campaign
Avoid selling or aggressive CTAs
Facebook detects suspicious patterns instantly; warming up helps you appear natural.
10. Follow Facebook Policy from Day 1
Meta reviews new advertisers more closely. Avoid these common mistakes:
Before/After images
Misleading health or financial claims
Unrealistic promises
MLM, crypto, loan ads
Copyrighted content
Landing pages with pop-ups or spam
Even one mistake can disable your account permanently.
11. Maintain a Healthy Ad Account
Once your ad account is live:
Pay bills on time
Don’t create too many ads at once
Avoid repeated edits
Keep Page Quality high
Maintain consistent activity
A healthy account lasts longer, scales faster, and stays compliant.
Final Thoughts
Creating a Facebook Ad Account the right way is more than just clicking “Create Account.” It requires proper profile setup, verified assets, trust-building actions, and clear compliance. When your account is set up correctly, your ads perform better, your costs stay lower, and you avoid unnecessary restrictions.
Get help from the experts, Alpha Ads Agency, to create or buy verified Facebook ad accounts at reasonable prices.
Comments
Post a Comment